Markup Calculator
Enter your cost and the markup you want. We give you the selling price, the profit and the margin that markup produces.
This calculator gives estimates for information only. It is not financial, tax or legal advice. Real results depend on lender terms, fees and local rules.
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The formula
Selling price = cost x (1 + markup %). Markup % = (price - cost) / cost x 100.
What markup is
Markup is the percentage you add on top of your cost to set a price. Add 50 percent to a cost of 40 and you charge 60.
Typical markups
Retail often uses 50 percent (called keystone pricing, which doubles the cost) or more. Restaurants mark food up by 200 to 300 percent. Your own markup should cover overheads and leave a profit.
Check the margin too
A 50 percent markup is only a 33.3 percent margin. If you need a certain share of the price as profit, use the margin calculator.
Examples to check
Type these into the calculator above to see how it behaves. Every result below was produced by the same calculator code that runs on this page.
| What you enter | What you get |
|---|---|
| Cost and selling price; Cost ($): 60; Selling price ($): 100 | Gross margin: 40%; Markup: 66.67% |
| Cost and wanted margin %; Cost ($): 70; Wanted margin (%): 30 | Selling price: $100.00; Gross margin: 30% |
| Cost and wanted markup %; Cost ($): 40; Wanted markup (%): 50 | Selling price: $60.00; Gross margin: 33.33% |
Markup Calculator: frequently asked questions
Which is bigger, margin or markup?
For the same sale, markup is always bigger than margin because markup divides profit by cost (smaller) while margin divides it by price (bigger).
Is this financial advice?
No. It gives an estimate from the numbers you enter. Real offers depend on fees, tax and the lender or provider, so check the terms before you commit.
Is what I enter in this calculator saved or sent anywhere?
No. The calculation runs in your browser, so what you enter is not sent to our servers. We only count, anonymously, whether a tool ran successfully.
Is this calculator free to use?
Yes. It is free, needs no sign-up and has no usage limit.
Last reviewed: October 3, 2026